Disney expands digital pins to 50M subscribers via Flow, while chain's active users surge 162% MoM
Flow Monthly Overview - June 5, 2025
Welcome to the Flow Overview.
Every month, we’re diving into the Flow ecosystem developments to get up to speed on its latest updates, metrics, insights and more.
The State of Flow
$FLOW: $0.36 (-12.20 %)
Total staked FLOW: 561.82M (+0.84%)
Flow DeFi TVL: $75.04M (+28.27%)
KittyPunch DeFi TVL: $39.48M (+27%)
Transactions: 13.8M (+57%)
Active Users : 817.71K (+161.7%)
Accounts Created: 532.64K (+384.46%)
These metrics are accurate upon publication. The percentages are based on month-over-month change, unless noted otherwise.
Go with the Flow
🌊What happened: In the past month, Flow blockchain transactions rose 57% to 13.8 million and accounts created increased 385% to 532,639, according to Flowscan data. This surge coincides with Disney expanding its digital collectibles to its 50 million Disney Plus subscribers.
🌊Why does it matter: Flow's momentum is accelerating across multiple key metrics that signal growing activity and adoption across its ecosystem. The network also hit a 30-day daily transaction high of 647,335, according to Chainspect data, further highlighting record user growth and engagement.
DeFi activity on Flow is also approaching a milestone with the network nearing $100 million in TVL, according to Flipside data. This can indicate higher levels of liquidity and increased capital deployment in Flow's DeFi ecosystem, showing a growing confidence and utility from users.
One of the most striking growth metrics comes from weekly account creation, which surged 216% to 433,464 new accounts last week, Flowscan data shows. This rise is partially contributed by Ticketmaster's continued minting of digital ticket stubs. These NFTs have reached 100 million mints, becoming one of the world’s largest NFT collection. The initiative showcases how mainstream web2 brands are leveraging Flow's infrastructure for consumer-facing blockchain products and contributing to onchain activity.
Recently, Disney launched Disney Pinnacle Digital Pins to its 50 million Disney Plus subscribers. These collectibles will be available to redeem every month with the ‘Open Edition Mystery Capsule’ allowing fans to collect pins of their favorite Disney characters. This represents one of the largest consumer blockchain initiatives to date. The monthly distribution model can create sustained engagement rather than one-time drops, potentially driving consistent minting and user retention onchain.
🌊The big picture: Flow's developer growth during Q1 was one of the fastest among L1 ecosystems, suggesting the network is attracting consistent builders with its Ethereum Virtual Machine (EVM) equivalence. Additionally, active user count reached 817,710, up 162% in the past month, indicating that new account creation is also translating into increases in platform usage.
Flow's architecture and specialization in consumer applications positions it uniquely as blockchain technology moves toward mainstream adoption. The network's partnerships with Disney, NBA and TicketMaster, amongst others create natural onramps for non-crypto native users.
The partnerships with mainstream brands shows how major brands can integrate blockchain technology without requiring users to understand the underlying infrastructure. This abstraction of complexity, while maintaining blockchain benefits like ownership and verifiability, can be seen as one of the biggest use cases in this sector and a key for mass adoption.
What’s Flowin’ through the ecosystem?
Diving into the biggest announcements, developments and more happening within the Flow
Learn more about the Disney Pinnacle’s Open Edition Digital Pin here
Read Flow's updated Core Protocol page for details on their EVM-equivalent, MEV-resistant blockchain architecture
Read Messari’s State of Flow Q1 2025 report
Here are some stats we found interesting…
Flow DeFi TVL hit an all-time high at $44.4 million, increasing 17.7% in Q1
Average daily active addresses rose 144% to 66,822
NBA Top Shot ranked top-five in n OpenSea’s trending collections for four consecutive weeks after the OS2 launch
Learn about Modular Worlds Hackathon with $250K+ in prizes for builders creating on Flow
Tune into the X Space with the Flow team on how to build web3 games that appeal to all users
Follow the community’s Flow
Want to build on Flow? Visit the developer portal for more info on documentation and tools. Or go further down the Flow rabbit hole:
Flow’s hiring, check out the job listings here
Join Modular Worlds Hackathon here
Join Flow Community Rewards Sweepstakes where 1 point gets you entry to win Apple Vision Pro and other prizes
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This information is for entertainment purposes only. It should not be considered financial advice, nor should it be used to make investment decisions. Cryptocurrencies are high risk and you should consult a financial professional before making any financial decisions. Make sure you do your own research.