Flow reaches new high in TVL, with DeFi and Disney Pinnacle paving the way
Flow Monthly Overview - September 4, 2025
Welcome back to the Flow Overview. Every month, we’re diving into the Flow ecosystem developments to get up to speed on its latest updates, metrics, insights and more.
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The State of Flow
$FLOW: $0.40 (+8.11%)
Flow total value locked (TVL): $112.14M (+42.85%)
Flow DEX Volume: $33.83M (+10.09%)
Flow Stablecoin Market Cap: $44.7M (+21.57%)
These metrics are accurate upon publication. The percentages are based on month-over-month change, unless noted otherwise.
Going with the Flow
🌊What happened: This month, Flow grew among web2 and web3 users, with DeFi growth in TVL and achieved an NFT trading milestone, alongside Disney Pinnacle paving the way for consumer adoption.
🌊Why it matters: Disney Pinnacle, a platform that offers digital collectible pins of various Disney characters licensed by Dapper Labs, released the Big Hero 6 range of digital collectibles. This drop saw high demand, recording $28,800 in sales and selling out in under 30 minutes. This was Disney Pinnacle’s third release in a row to sell out.
In addition, the platform hosted its ninth marketplace event that garnered $171,666 from the sale of 4,557 digital pins. It featured characters from top franchises like Disney Princesses, Pixar and Star Wars. Disney Pinnacle data shows there is high demand for digital collectibles on Flow, since supply was sold out on the first day of the event.
Disney Pinnacle also made an appearance at Destination 23, the official Disney fan event hosted at Walt Disney World. Alongside conversations and themed attractions, Disney Pinnacle was put on full display during the “A Goofy Movie” panel, showcasing its digital collectibles to hundreds of attendees. It provided a QR code for participants to scan and interact with Disney Pinnacle on Flow, but in a user-friendly way that held back on web3 terminology.
“I cannot stress enough the trust required by a brand like Disney to put this in front of their fandom,” Matt Nofi, Flow community team member, said on X. “And the trust by the [Disney Pinnacle team] that a packed room full of normies could onboard themselves easily to a crypto app.”
Meanwhile, Flow recorded a new TVL high of $113 million on September 3. This milestone followed a record month of sales in August, with Flow seeing $5.5 million in NFT sales, the highest in 3 years. The surge in Flow's TVL showcases robust user confidence and capital commitment, and its growth in NFT trading volume demonstrates the network’s capacity to handle substantial transaction throughput while providing users a smooth trading experience.
🌊The big picture: To successfully introduce web3 capabilities to new users, it's important to be methodical with the approach and integrate technology so that it is abstracted away.
Flow’s success with its various digital collectible events, DeFi protocol growth, and the appearance at a Disney fan experience conference prove that it can reach new users to deliver different kinds of experiences for web2 and web3 audiences alike. In turn, as more brands and web2 franchises see success on Flow, the blockchain gains mind-space as the go-to spot for producing digital collectibles.
Interested in learning more? Follow Flow and visit their website to explore additional opportunities.
What’s Flowin’ through the ecosystem?
The biggest announcements and developments within the Flow ecosystem:
Flow’s Forte network upgrade, coming on Oct. 22, brings a slew of new features:
Flow Actions: Composable operations where each action comes together to form the foundation for multi-step workflows, like full yield strategies, payment flows, and swap aggregators
Flow Workflows: Onchain resources running entirely within a Flow account, which when triggered, execute a transaction previously composed
These two features together make Flow a powerful place to be building on and with AI
At ETH Global NYC, one in every four developers chose Flow as their main deployment choice for the hackathon event
Flow saw 1.6K code commits in August, ranking No. 4 among all L1 blockchains
Stablecoin market cap on Flow reached an all-time high of $43.6M on Sept. 3
MORE’s lending protocol surged 76% in the month in TVL to $42.8M on Sept. 1
Ankr, a cross-chain liquid staking platform, hit an all-time high of $20M in TVL on Flow.
Follow the community’s Flow
Want to build on Flow? Visit the developer portal for more info on documentation and tools. Or go further down the Flow rabbit hole:
Developers can participate in Flow’s ReWTF campaign for a chance to earn more than $10K in FLOW tokens
Join Flow Community Rewards here
Check out Messari’s quarterly update with Flow that dove into its DeFi and NFT landscape, as well as upcoming tech upgrades
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This information is for entertainment purposes only. It should not be considered financial advice, nor should it be used to make investment decisions. Cryptocurrencies are high risk and you should consult a financial professional before making any financial decisions. Make sure you do your own research.