Futureverse CEO sees IP as more “powerful” in open metaverses, alongside AI
The Root Network Overview - August 21, 2024
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Highlight of the The Root Networks
💫What’s happening: In a world that’s becoming increasingly digital, intellectual property (IP) is a powerful tool that anyone can leverage, Aaron McDonald, Futureverse co-founder and CEO, said last week during The Root Networkuarterly webinar hosted by Token Relations. It’s something that can change the way users and creators consume online.
💫Why it matters: Futureverse, which partnered with the producers of Ready Player One to create The Readyverse, is a studio and platform focused on helping fans explore IP and create stories in the open metaverse. Since its inception, the studio has released two trailers and is gaining momentum and showcasing the power of IP.
“There is a tendency for IP holders to want to contain everything within their own audience,” McDonald said. “But actually there are popular movies and shows that prove how IP can mesh together.”
IP has proven to be a valuable resource when it comes to building an entertainment company. It provides brand identity and encourages innovation, as well as creativity.
Futureverse aims to incorporate more IP into its platform to provide users a digital identity and experience unlike the ones that exist across mainstream audiences today.
This is a powerful tool and motive for Futureverse. Alongside the use of AI, it provides a straight path for “anyone to become a game studio” by creating content and building out experiences that can solve problems around adoption, McDonald noted. In turn, this can prove how IP doesn’t need to exist in solely one universe, but rather across many through an open one.
“IP is a powerful story tool that anyone can use to build experiences on top of and bring characters to life,” McDonald emphasized during the webinar.
💫 The bigger picture: The combination of AI technology, an open metaverse, and character IP creates endless possibilities for digital experiences.
Futureverse’s collaboration with the producers of Ready Player One for The Readyverse will build out movie scenes and create them into real life experiences in the metaverse. This can break past the stigma that the metaverse isn’t real and open the door to new audiences.
Built on Root
Futureverse collaborated with Drug Receipts to bring custom physical apparel and digital wearables to the open metaverse
RCADIA, a digital arcade experience built on The Root Network, partnered with Craft Clarity to build out a full gaming platform
Moai Finance shared it surpassed $20M total transaction volume on The Root Network
ASM shared its partnership with web3 game Chibi Clash to deploy various in-game rewards on its Launchpad protocol
Girin Labs announced it will build out its wallet and the Lotus Protocol on The Root Network
Want to catch up? Check out the monthly Futureverse updates here.
Driven by community
Highlighting the companies, communities and users tied to The Root Network.
Jen Music AI co-founder and CEO Shara Senderoff spoke on the brAIn podcast about generative music services
Listen to Futureverse’s co-founder and CEO Aaron McDonald discuss the ecosystem and its merch drop on the SQE podcast
X user itscrazybro_ created a post that dove into ASM and how it looks to enhance Ready Player One
Learn more about The Root Network and its inner workings via a thread written by X user caerlower
Want to dive into The Readyverse? – check out this thread written by X user 0xdindin and get to know more
Get involved in the ecosystem
Want to dive into the ecosystem full-time? Find the latest job postings here or get involved at an event below.
Zerpmon Evolved will mint it's collection on Aug. 27, on The Tradeverse platform
Participate in Futureverse’s mintable apparel drop – open until Sept. 14
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This information is for entertainment purposes only. It should not be considered financial advice, nor should it be used to make investment decisions. Cryptocurrencies are high risk and you should consult a financial professional before making any financial decisions. Make sure you do your own research.