Welcome back to The Root Network Overview. We’re creating the best content for the AI and metaverse ecosystems to get up to speed on the latest updates, metrics, developments, insights and more on The Root Network and Futureverse.

New here? Subscribe here to get updates to your inbox. Every other Wednesday.

The percentages and metrics are calculated from its change over a 14-day time frame, unless noted otherwise.

Diving deeper into some of the biggest updates from Futureverse.

💫What’s happening: When it comes to building products and rewarding users in web3, the underlying mission often drives the outcome. For Futureverse and The Root Network, the teams want to incentivize “the right activity in the right places,” Ben Jordan, Chief Product Officer at Futureverse, said on The Root Network’s quarterly webinar with Token Relations.

💫Why it matters: In the beginning of April, The Root Network launched RootRewards. Since then, the “engagement has been really promising,” Jordan said. “We’ve landed on a really fair reward structure that allows people to benefit.”

In the traditional market, there’s plenty of fan loyalty programs, but RootRewards changes the experience, Jordan added. “I think the Root Rewards program is a great way for brands and companies to come on board and get exposed to the community and what’s happening on the network in the context of Futureverse and Readyverse.”

Going forward, it’s looking to add incentives and enable people to participate in the program, alongside other companies and brands to “add a little magic to the collective offering,” Jordan said. These brands’ users can benefit and so can existing ones, so it can “create a flywheel effect,” he added. 

As the program expands, the focus is on driving meaningful engagement, Jordan said. He also noted he has been talking with “big players and big communities,” but did not disclose which ones. However, the team wants to work with brands that provide benefits in a way that “makes sense.” 

“Brands and companies are looking for different ways to engage…The metaverse is becoming something that a lot of brands are talking about and really want to be involved in.” 

💫 The bigger picture: As blockchain-based platforms become more accessible, these technologies can empower more user engagement and future loyalty programs. The usage of onchain assets as rewards can provide utility, thus deepening connections and encouraging long-term community building.

The Root Network hopes to transform traditional loyalty programs into dynamic, engaged experiences by leveraging blockchain technology. In turn, it showcases how web3 could reshape the way traditional businesses and enterprises connect with their communities. 

Highlighting the companies, communities and users tied to The Root Network.

Want to dive into the ecosystem full-time? Find the latest job postings here or get involved at an event below. 

To get this newsletter delivered to your inbox, subscribe here.

This product was built by Token Relations. 

This information is for entertainment purposes only. It should not be considered financial advice, nor should it be used to make investment decisions. Cryptocurrencies are high risk and you should consult a financial professional before making any financial decisions. Make sure you do your own research.