RootRewards is redefining how loyalty programs operate, creating a “flywheel effect”
The Root Network Weekly Overview - May 28, 2025
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The ecosystem insights
$ROOT price: $0.0044 (-12%)
The Root Network holders: 1.6M (+20.3%)
The Root Network total transfers: 5.25M (+25.3%)
Total EVM transactions: 425K (+0.65%)
Total staked: 593M (+6.83%)
The percentages and metrics are calculated from its change over a 14-day time frame, unless noted otherwise.
Highlight of the The Root Network
Diving deeper into some of the biggest updates from Futureverse.
💫What’s happening: When it comes to building products and rewarding users in web3, the underlying mission often drives the outcome. For Futureverse and The Root Network, the teams want to incentivize “the right activity in the right places,” Ben Jordan, Chief Product Officer at Futureverse, said on The Root Network’s quarterly webinar with Token Relations.
💫Why it matters: In the beginning of April, The Root Network launched RootRewards. Since then, the “engagement has been really promising,” Jordan said. “We’ve landed on a really fair reward structure that allows people to benefit.”
In the traditional market, there’s plenty of fan loyalty programs, but RootRewards changes the experience, Jordan added. “I think the Root Rewards program is a great way for brands and companies to come on board and get exposed to the community and what’s happening on the network in the context of Futureverse and Readyverse.”
Going forward, it’s looking to add incentives and enable people to participate in the program, alongside other companies and brands to “add a little magic to the collective offering,” Jordan said. These brands’ users can benefit and so can existing ones, so it can “create a flywheel effect,” he added.
As the program expands, the focus is on driving meaningful engagement, Jordan said. He also noted he has been talking with “big players and big communities,” but did not disclose which ones. However, the team wants to work with brands that provide benefits in a way that “makes sense.”
“Brands and companies are looking for different ways to engage…The metaverse is becoming something that a lot of brands are talking about and really want to be involved in.”
💫 The bigger picture: As blockchain-based platforms become more accessible, these technologies can empower more user engagement and future loyalty programs. The usage of onchain assets as rewards can provide utility, thus deepening connections and encouraging long-term community building.
The Root Network hopes to transform traditional loyalty programs into dynamic, engaged experiences by leveraging blockchain technology. In turn, it showcases how web3 could reshape the way traditional businesses and enterprises connect with their communities.
Built on Root
The Root Network deployed its mainnet upgrade 11.74.0 - here are some notable features:
Sylo Data Permissions Pallet enhance data ownership of providers by added functionality like revoke, grant or validate
Token approvals now accept signed transactions via the portal for smoother contract workflows
The Root Network partnered with Uphold to bring ROOT token exposure to more institutional investors
Candy Digital deployed FuturePass capabilities to its IP collectible platform
Driven by community
Highlighting the companies, communities and users tied to The Root Network.
Joinn Finance launched the waitlist for its decentralized Mastercard that features compatibility with The Root Network
RCADIA Founder Chris Davies spoke about Futureverse’s acquisition of Candy Digital and how it could empower gaming on The Readyverse
ALTERED STATE deployed graphic updates to its 3D model creation application
THINK released episode 13 of its podcast series about AI agent progression and its growing role in how prompts can enhance creation
Get involved in the future
Want to dive into the ecosystem full-time? Find the latest job postings here or get involved at an event below.
Participate in the TRN Labs Hackathon and compete for a $10K prize pool
Check out Galxe’s campaign for The Root Network to earn rewards for onchain and social interaction
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This product was built by Token Relations.
This information is for entertainment purposes only. It should not be considered financial advice, nor should it be used to make investment decisions. Cryptocurrencies are high risk and you should consult a financial professional before making any financial decisions. Make sure you do your own research.