Paris Saint-Germain launches Joint Innovation Studio with Matchain to enhance fans engagement
Matchain Overview - January 1, 2025
Welcome to the Matchain Overview. A one-stop-shop for the Matchain community to get up to speed on the network’s latest updates, metrics, releases, insights, ecosystem developments and more. All in one place.
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Matchain by the numbers
Network’s daily transactions: 2.37M (-14.13%)
Network’s total transactions: 192.7M (+24.2%)
Active Accounts: 1.24M (-7.58%)
The metrics are accurate at the time of publication. The percentage change is over a 14-day period.
Exploring the chain
🔥What we’re watching: Paris Saint-Germain (PSG) and Matchain launched a Joint Innovation Studio (JIS) to help the club “revolutionize” its digital ecosystem using blockchain, AI, and decentralized technologies.
🔥Why it matters: The JIS will focus on developing decentralized identity solutions and digital collectibles to enhance fan engagement at the games and in the web3 world. This integration signifies a continued shift by mainstream sports and entertainment entities wanting to leverage blockchain technology and create personalized connections between teams and their fan bases.
By combining Matchain's blockchain and AI technology with PSG's global reach, the JIS has the potential to integrate this new technology thoughtfully into sports. The focus on decentralized identity solutions (DID) is particularly noteworthy as it can provide fans with more control over their digital identities and personal data, addressing the growing concerns about privacy and data security.
Also, the emphasis on digital collectibles could tap into the growing popularity of NFTs in the sports industry, similar to what Dapper Labs did with NBA Top Shot. Tokenized assets and experiences can create more opportunities for fan engagement and revenue generation for the club.
Furthermore, JIS wants to build a collaborative innovation ecosystem that can encourage fans and partners to help the co-creation process. Ultimately giving them a more active role in shaping PSG's digital future.
🔥The bigger picture: This collaboration aligns with the broader trends of web2 brands, businesses and teams wanting to create and test out more personalized user experiences through web3.
In general, Matchain has experienced significant growth recently after it passed over 150 million transactions, up 50% in three weeks. This partnership can continue to grow the ecosystem’s metrics by tapping into the club's global fan base.
The JIS can transition fans from being passive consumers to co-creators. This collaborative and participatory sports culture can contribute to the larger vision of a more decentralized and user-centric web3 ecosystem.
Highlighting the Matchain Ecosystem
Digibuy, released their token $BAC for its web3 ecommerce platform built on Matchain,
Listen to an X Space by @BeInCrypto with Matchain CEO Petrix Barbosa and CMO Anastasia Drinevskaya, discussing the future of sports and technology
Discover Matchain's plans for leveraging AI in digital identity and onchain sovereignty in Blockscout’s recent blog post
Read about the integration of Matchain into Blockchain Web Services (BWS) marketplaces
Check out the Matchain blog for more updates.
Join in the fun
Want to dive deeper into the Matchain ecosystem?
Explore Hen Coop, a game on Match Quest, to collect eggs and earn Match Points
Check out the ‘Megadrop’ hosted by IncaSwap and Matchain to mint your own NFTs
Learn more about the new release of The Pioneer Season 9 NFT
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This information is for entertainment purposes only. It should not be considered financial advice, nor should it be used to make investment decisions. Cryptocurrencies are high risk and you should consult a financial professional before making any financial decisions. Make sure you do your own research.